Greening Festival Update #2

Greening Festival Update #2

Dear Community,

The response to our project has been truly overwhelming these last couple months. The outpouring of support and encouragement from you still comes daily as our plans continue to develop and come to fruition. A few weeks ago we posted a poll via the Festival Internationale website asking, “Would you be more or less willing to visit a food vendor who used compostable packaging?” With nearly 1,000 votes between Facebook and Instagram combined, a whopping 89% of you answered with a resounding YES!!! #monumental

Since funding night here’s how we’ve advanced our project:

– We partnered with EcoProducts to develop an online store for the food vendors to directly purchase their to-go containers with the “24HCP discount” already tabulated, effectively streamlining the ordering and delivery process

– We held a meeting with all of the 2020 food vendors explaining the project and process. Many of them had expressed interest in doing something like this prior but seemed like too much of an undertaking.

– We’ve held several calls and meetings with the FIL marketing team to build a full-scale campaign centered around Greening Festival (which will begin in just a few weeks).

– And lastly, and definitely my favorite news to share, we’ll have Green Festival pins available for purchase soon, so keep your eyes peeled!

This undertaking wouldn’t have been possible without the diligent work of our whole team, the staff at Festival Internationale, the investors who provided our funding, the 24HCP leaders and most importantly, you the community. Big things are coming! Glad to have you along for the ride.


Greening Festival

Greening Festival Update #1

Greening Festival Update #1

Dear Community,

Is it a marketing miracle or meant-to-be that the first day of Festival International de Louisiane 2020 is Earth Day? That’s right, mark your calendars for April 22-26, 2020 and a Festival International experience with a slightly green-er hue!

As a reminder, we’ll be incentivizing food vendors away from using styrofoam packaging items at their FIL booths. The incentive comes in the form of a subsidy meant to cover some of the increased costs associated with the environmentally-preferable materials, as well as a full-court marketing press around the initiative. Our team met with FIL staff last week for a post-funding kick off to work through some logistics regarding the vendor subsidy as well as a vendor-communication plan.

We’ve confirmed working with a company called Eco-Products to create a FIL-specific store on Vendors will be given a special code to login and order what they need for Festival International. We’ll have individual calls with vendors this month to determine what bagasse and other compostable items should be offered in this digital storefront. These calls will also serve to confirm our quantity estimates and gauge buy-in from vendors. We’ll then use this information to calculate the official subsidy parameters that will be possible with our 24HCP funding.

Vendors who use all compostable packaging at their booths will get the special “green vendor” designation on all communications about food and vendors — the FIL app, online, and even their physical booth signage! This way, Festival-goers will be able to search for green vendors and choose to eat from booths that use compostable packaging!

Our first all-vendor meeting will take place in January, so be ready for another big update in our next letter.

Happy Holidays from the Green Festival team!